'This is Me' - by Emma Neville
The Client & Challenge
THIS IS ME by Emma Neville was founded on a profoundly personal mission. Following her experience with early
menopause at age 39, Emma recognised a critical gap:
the lack of comprehensive, accessible, and empathetic
education and support for women navigating life’s major transitions, particularly menopause. The challenge was to transform this powerful personal story into a global, cohesive,
and community-focused brand identity. This identity needed to feel like a “sanctuary” that could empower women of all ages, foster sisterhood, and position the platform as a leading source for wellbeing and resources.
We developed a complete visual and verbal identity system centered on the brand’s core values: Empowerment, Support, Community, and Empathy. The new brand needed to communicate hope, growth, and optimism, redefining life transitions not as challenges to be endured, but as opportunities for strength and reinvention.
The bespoke wordmark reflects the journey of life transition: strong, yet fluid and evolving.
The flowing nature of the logo, highlights the beauty and self-love inherent in a woman’s evolving identity.
This intentional use of elegance highlights the beauty and self-love inherent in a woman’s evolving identity, symbolising the core goal of grounding women with clear knowledge while encouraging them to embrace their unique, ever-changing self.
