Happy Place
The Client & Challenge
Happy Place is a specialised recruitment agency dedicated to connecting top creative talent with the most exciting agencies and brands in the advertising industry. Their challenge was one of perception: generic recruitment firms often feel transactional, cold, and lack personality—qualities that immediately alienate the creative professionals they seek to serve. Happy Place needed a brand identity that was Personable, Authentic, and Positive, proving they were genuine “matchmakers” who cared about finding fulfilling environments, or a “happy place,” for every individual and company.
The Strategy: Human Connection and Joy
The strategy was to lean heavily into the emotional benefit of their service, making the entire brand feel like a positive, trust-driven partner rather than just a recruiter. This was achieved by creating a brand ecosystem that communicates happiness and ease. The entire identity is built around the core statement: “Good times, great ideas.” This simple mantra immediately conveys a positive, collaborative environment, setting the tone for the entire relationship. By prioritising joy and personality, the brand positions itself as the specialised, empathetic alternative in the competitive talent acquisition space.
Brand photography takes inspiration from dreamlike, imaginative environments to visually express the brand’s promise: connecting people with spaces where they feel joyful and inspired. Rather than using conventional office or corporate imagery, the brand uses surrealistic visuals such as cloud-like offices, or a lush green moss garden, to evoke a sense of wonder, creativity, and possibility.
The logo’s rounded, open shapes convey friendliness and approachability, while subtle asymmetry adds a sense of warmth. Tiny, almost hidden smiles within the lettering give the design a playful, optimistic touch, reflecting the brand’s focus on creating positive experiences for both clients and candidates.
